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Google has released a new initiative called the ZMOT, for zero moment of truth.  Their video for marketers features Rachid Tobacawalla of Publicis’s Vivaki and talks extensively about connecting CPG shoppers to products in real time.  The study features a hand full of forward thinking brand marketers such as General Electric, Johnson & Johnson.  It’s fascinating stuff and I would guess it will add a lot of fuel to the Google+ platform as it begins to release more publicly.

The google ZMOT website says this. “ The way we shop is changing and marketing strategies are simply not keeping pace. Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we’re all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.

At Google, we call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.

Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google’s Managing Director of US Sales & Service and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

If you’re a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this eBook on marketing strategies and the ZMOT will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

You can download their ebook here