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Creative companies need creative workspaces. From such “structured disruptions” as a park in the middle of an office complex to a table in the centre of the workplace that seats 200 people, companies and architects are working together to make the workspace a playing field for innovative ideas. The theory behind these developments is you cannot change conventions by adopting conventional processes. As Clive Wilkinson, an architect well-rehearsed in working with admen observes, “space is profoundly linked to brand and work product.” Gone are the days of workplace “solutions” that impose counterproductive obstacles on employees. A company’s workspace works best when it reflects the aspirations of the company.