Dorthy

Dorthy.com is a new service that moves beyond search – letting users create living pages around anything they are interested in or want to achieve. Each page searches the web 24/7 for the most relevant content providing collaborative and actionable results. These pages learn from the users activity, enhancing and customizing with each interaction. By incorporating social features like subscribing to similar search activity and resource sharing, Dorthy.comʼs Living Search is unlike anything else on the web.

Dorthy.com users create Living Search pages by entering a fully formed question, statement, or phrase, such as “run a marathon in 4 hours.” These Living Search pages donʼt pay attention to keywords but rather parse the semantics of the userʼs input using our proprietary algorithms. The service utilizes a variety of technologies including Artificial Intelligence, Natural Language Processing, Machine Learning, Psychographic Targeting, Common Sense Reasoning, and Semantic Understanding. The technology has gone through 12 months of private beta testing and recently released its public alpha.

Unlike sites like Hunch.com or Chemestry.com that match information using a long survey process, Dorthy.com matches information based on a users natural activity and it’s understanding of their true intent. Because each page retains this information and continues to search even after the user has closed their browser, we’re able to provide quicker access and more accurately matched content than traditional search.

The company makes money through market research, targeted advertising, brand partnerships,and technology licensing. The service provides unmatched capabilities to digital media distributors and producers – providing deeper, faster, and more affordable insights. The company has entered into a partnership with OTX Research to onboard initial marketing research clients during the serviceʼs beta season.

Randy Schwartz, the National Search Director for Carat recently said: “Even the best search technology shows a disconnect in consideration between the publishers that create content and the audience that consumes it. And social networks largely promote shared connections to those we already know. Dorthy.com overcomes both shortcomings by mining individual behaviors from exogenous populations and applying those insights to deliver the most relevant and compelling content. By connecting us with people outside our existing circles, dorthy.com can share perspectives and wisdom that drive our own explorations in newand interesting ways.”

Our executive team has built and sold dozens of successful companies and includes a co-founder of About.com and senior executive of the pre-merged AOL. Each member is fully engaged and heavily invested, both in personal time and financial resources. In addition, the company has a “rock star” list of advisors and active directors from companies like Kirshenbaum Bond, OTX Research, Isobar, Yahoo, Microsoft, and Saatchi and Saatchi.

Our team has been operating full time since July 15, 2007. We have hit all major targets outlined during our initial planning phase while focusing our vision and expanding opportunity. During 2008 and 2009 we raised substantial operating capital, and built, tested, and conducted various launches around our alpha technologies. In mid August 2009 the company announced that is had raised approximately $5 Million from angels since conception. In 2010 the company intends to increase sufficient technical, and support personnel.

People already have a way to find the closest dry cleaner; the next evolution is in giving them quick and easy access to the things they really care about. The company’s vision and technologies support this realization and capitalize on macro trends prevalent in the marketplace.  Our mission is to spark a new paradigm in discovery and place the tools for that discovery in the fabric of everyday life.