Category: Storytelling
ZMOT, Zero Moment Of Truth
Google has released a new initiative called the ZMOT, for zero moment of truth. Their video for marketers features Rachid Tobacawalla of Publicis’s Vivaki and talks extensively about connecting CPG shoppers to products in real time. The study features a hand full of forward thinking brand marketers such as General Electric, Johnson & Johnson. It’s [...]
read moreDear Graphic and Web Designers, please understand that there are greater opportunities available to you.
I started my career as a graphic designer – who was forced to learn how to develop CDROM’s using Macromedia / Adobe Director. After learning Lingo I started to learn Action Script and eventually that let me understand how to produce and create other technologies. Today few people let me write code. A lot of [...]
read moreDaniel Pink’s Hedgehog
Blogging has never been my thing. It feels like a big overwhelming task. What to say to an undefined recipient and how to say it. How to keep your message targeted enough when you are more of what Daniel Pink refers to as being a hedgehog – or knowing one big thing that many little things contribute toward, rather [...]
read moreIdeas Are The New Commodity – Stories Are Forever.
I recently realized that stories are at the heart of all the work I’ve done and the companies that I have built. I wish I could say this was intentional – but the reality is my childhood made storytelling it a natural part of my process. My grandma is a storyteller. Everyone in the small [...]
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Jordan English Gross is a creative technology entrepreneur who specializes in digital marketing and product development.
His ideas have garnered him multiple awards including the 2003 National ADDY for Interactive and his work has been covered by sources like The New York Times, Venture Beat, Dow Jones News, Rolling Stone, and the Harvard Business Review. read more
