Category: Social Networking
ZMOT, Zero Moment Of Truth
Google has released a new initiative called the ZMOT, for zero moment of truth. Their video for marketers features Rachid Tobacawalla of Publicis’s Vivaki and talks extensively about connecting CPG shoppers to products in real time. The study features a hand full of forward thinking brand marketers such as General Electric, Johnson & Johnson. It’s [...]
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Jordan English Gross is a creative technology entrepreneur who specializes in digital marketing and product development.
His ideas have garnered him multiple awards including the 2003 National ADDY for Interactive and his work has been covered by sources like The New York Times, Venture Beat, Dow Jones News, Rolling Stone, and the Harvard Business Review. read more
