Category: Social Media
Application Fatigue – Maybe Not.
I am always shocked when I read about the money that’s still being made by applications for the iPhone. But people are still doing very well. Freeserve a company based in Brooklyn has made $181,000 from one game application in just one month. The money is nice – but something much more interesting is happening [...]
read moreJordan English Gross and Dorthy.com mentioned on Internetnews.com
Yahoo is not sitting still under new CEO Carol Bartz.
The company announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted.
The new features for advertisers include “search retargeting,” which is designed to tie relevant display ads to search activities. For example, [...]
5 Steps to Getting Unstuck and Pursuing Your Goals
Mashable is no stranger to the hundreds of Getting Things Done (GTD) services out there, each one more helpful than the next in keeping your to-do lists handy and tidy. But with each new tool, we’re looking for services that will help us get closer to actually achieving our goals rather than just, well, making lists.
Step [...]
Generation Benz
Mercedes is already planning to launch a second online community after the success of its Generation-Y targeted, “Generation Benz.” Consisting of some 800 members who received invitations from Mercedes, the aged 19- to 32-year-old crowd is so responsive to questionnaires, polls and live chats that Steve Cannon, vp of Mercedes’ marketing, speculates the site could [...]
read moreThe Community Organizer
A new, important position in creating brand-loyal consumers is the chief community officer (CCO). With media consumption changing, the ad-world is shifting from a monologue in front of the consumer to a dialogue and interaction in the digital realm. It is the job of the CCO to engage the new consumer beyond the moment of [...]
read moreJordan English Gross interviewed by Behavioral Insider at MediaPost
Watching a brand struggle to impose its “relevance” on a community of social media users is often akin to listening to a comic trying to explain his or her joke to an audience that doesn’t (or doesn’t want) to get it. Instead of organic connection and rapport, there’s only a strange disconnect. Truly leveraging the [...]
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