Category: Marketing
Application Fatigue – Maybe Not.
I am always shocked when I read about the money that’s still being made by applications for the iPhone. But people are still doing very well. Freeserve a company based in Brooklyn has made $181,000 from one game application in just one month. The money is nice – but something much more interesting is happening [...]
read moreGeneration Benz
Mercedes is already planning to launch a second online community after the success of its Generation-Y targeted, “Generation Benz.” Consisting of some 800 members who received invitations from Mercedes, the aged 19- to 32-year-old crowd is so responsive to questionnaires, polls and live chats that Steve Cannon, vp of Mercedes’ marketing, speculates the site could [...]
read moreStarbucks
After announcing this past June that it would close 600 stores, Starbucks has turned a 180 since the time, over two years ago, when its expansion scheduled one new store per day. As Robert Pasikoff points out in his Brandweek article on the subject, Starbucks lost out to its competitors when its brand began to [...]
read moreModern Blueprint
Bob Greenberg, CEO of the ad agency R/GA, envisions a new structure for advertising agencies of the future. As an industry that has been functioning in nearly the same way since the 1960s, it is time for a change. The trend for the past 50 years has been to partition different aspects of the industry. [...]
read moreJordan English Gross interviewed by Behavioral Insider at MediaPost
Watching a brand struggle to impose its “relevance” on a community of social media users is often akin to listening to a comic trying to explain his or her joke to an audience that doesn’t (or doesn’t want) to get it. Instead of organic connection and rapport, there’s only a strange disconnect. Truly leveraging the [...]
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