Category: Digital
5 Steps to Getting Unstuck and Pursuing Your Goals
Mashable is no stranger to the hundreds of Getting Things Done (GTD) services out there, each one more helpful than the next in keeping your to-do lists handy and tidy. But with each new tool, we’re looking for services that will help us get closer to actually achieving our goals rather than just, well, making lists.
Step [...]
Generation Benz
Mercedes is already planning to launch a second online community after the success of its Generation-Y targeted, “Generation Benz.” Consisting of some 800 members who received invitations from Mercedes, the aged 19- to 32-year-old crowd is so responsive to questionnaires, polls and live chats that Steve Cannon, vp of Mercedes’ marketing, speculates the site could [...]
read moreModern Blueprint
Bob Greenberg, CEO of the ad agency R/GA, envisions a new structure for advertising agencies of the future. As an industry that has been functioning in nearly the same way since the 1960s, it is time for a change. The trend for the past 50 years has been to partition different aspects of the industry. [...]
read moreSeeking ROI Online
As consumers evolve how they navigate the Web, they are driving a paradigm shift in how marketers utilize their online advertising budgets. Display ads — a former online advertising champion — declined by 5.6 percent in the first three quarters of 2008, according to Nielsen, even as budgets around relatively newer advertising channels like Facebook [...]
read moreJordan English Gross interviewed by Behavioral Insider at MediaPost
Watching a brand struggle to impose its “relevance” on a community of social media users is often akin to listening to a comic trying to explain his or her joke to an audience that doesn’t (or doesn’t want) to get it. Instead of organic connection and rapport, there’s only a strange disconnect. Truly leveraging the [...]
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