Category: Content Curation
ZMOT, Zero Moment Of Truth
Google has released a new initiative called the ZMOT, for zero moment of truth. Their video for marketers features Rachid Tobacawalla of Publicis’s Vivaki and talks extensively about connecting CPG shoppers to products in real time. The study features a hand full of forward thinking brand marketers such as General Electric, Johnson & Johnson. It’s [...]
read moreExperience and access, not content, are king.
The fundamentals of subscription models have not changed with new technology. They provide recurring revenue, have a predictability and loyalty, give insights into consumer behavior, and provide unlimited marketing benefits to aggregated audiences. The growth of subscription based products is being fueled by delivery advancements and ambiguity of new technologies. Creating a new kind of [...]
read moreStrategies for pricing subscription based applications.
Consumers will spend more than $36 Billion dollars on subscription based media by 2014. We’ve discussed in the past how entrepreneurs can capitalize on subscription based consumer media products and the various channels available for processing payments. The pricing used for subscription based media products is almost as important as their design. Product developers and [...]
read moreMaking money with subscription based applications.
There are three viable options for billing smart phone and tablet users for subscription based media. Product developers and platform designers should take these into consideration when making new experiences. Creating product roadmaps and understanding the financial implications presented by these three options can make a big change to the early success of your application [...]
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Jordan English Gross is a creative technology entrepreneur who specializes in digital marketing and product development.
His ideas have garnered him multiple awards including the 2003 National ADDY for Interactive and his work has been covered by sources like The New York Times, Venture Beat, Dow Jones News, Rolling Stone, and the Harvard Business Review. read more
