Category: Branded Entertainment

ZMOT, Zero Moment Of Truth

Google has released a new initiative called the ZMOT, for zero moment of truth.  Their video for marketers features Rachid Tobacawalla of Publicis’s Vivaki and talks extensively about connecting CPG shoppers to products in real time.  The study features a hand full of forward thinking brand marketers such as General Electric, Johnson & Johnson.  It’s [...]

Experience and access, not content, are king.

The fundamentals of subscription models have not changed with new technology. They provide recurring revenue, have a predictability and loyalty, give insights into consumer behavior, and provide unlimited marketing benefits to aggregated audiences. The growth of subscription based products is being fueled by delivery advancements and ambiguity of new technologies. Creating a new kind of [...]

Strategies for pricing subscription based applications.

Consumers will spend more than $36 Billion dollars on subscription based media by 2014. We’ve discussed in the past how entrepreneurs can capitalize on subscription based consumer media products and the various channels available for processing payments. The pricing used for subscription based media products is almost as important as their design. Product developers and [...]

Making money with subscription based applications.

There are three viable options for billing smart phone and tablet users for subscription based media. Product developers and platform designers should take these into consideration when making new experiences. Creating product roadmaps and understanding the financial implications presented by these three options can make a big change to the early success of your application [...]

How important is your desk?

Application Fatigue – Maybe Not.

I am always shocked when I read about the money that’s still being made by applications for the iPhone.  But people are still doing very well.  Freeserve a company based in Brooklyn has made $181,000 from one game application in just one month.  The money is nice – but something much more interesting is happening [...]

5 Steps to Getting Unstuck and Pursuing Your Goals

Mashable is no stranger to the hundreds of Getting Things Done (GTD) services out there, each one more helpful than the next in keeping your to-do lists handy and tidy. But with each new tool, we’re looking for services that will help us get closer to actually achieving our goals rather than just, well, making lists. [...]

Modern Blueprint

Bob Greenberg, CEO of the ad agency R/GA, envisions a new structure for advertising agencies of the future. As an industry that has been functioning in nearly the same way since the 1960s, it is time for a change. The trend for the past 50 years has been to partition different aspects of the industry. [...]

Seeking ROI Online

As consumers evolve how they navigate the Web, they are driving a paradigm shift in how marketers utilize their online advertising budgets.  Display ads — a former online advertising champion — declined by 5.6 percent in the first three quarters of 2008, according to Nielsen, even as budgets around relatively newer advertising channels like Facebook [...]

Jordan English Gross interviewed by Behavioral Insider at MediaPost

Watching a brand struggle to impose its “relevance” on a community of social media users is often akin to listening to a comic trying to explain his or her joke to an audience that doesn’t (or doesn’t want) to get it. Instead of organic connection and rapport, there’s only a strange disconnect. Truly leveraging the [...]