Category: Advertising
Daniel Pink’s Hedgehog
Blogging has never been my thing. It feels like a big overwhelming task. What to say to an undefined recipient and how to say it. How to keep your message targeted enough when you are more of what Daniel Pink refers to as being a hedgehog – or knowing one big thing that many little things contribute toward, rather [...]
read moreIdeas Are The New Commodity – Stories Are Forever.
I recently realized that stories are at the heart of all the work I’ve done and the companies that I have built. I wish I could say this was intentional – but the reality is my childhood made storytelling it a natural part of my process. My grandma is a storyteller. Everyone in the small [...]
read moreAre Brands Falling Out Of Love With The Online Ad?
As marketers continue to shell out millions for banner, paid search, video and mobile ads every year, they are starting to wonder if these massive investments in “paid media” ads are worth it. After all, a recent Deloitte & Touche study found that 75% of U.S. consumers consider Internet ads intrusive, and many estimates report [...]
read moreApplication Fatigue – Maybe Not.
I am always shocked when I read about the money that’s still being made by applications for the iPhone. But people are still doing very well. Freeserve a company based in Brooklyn has made $181,000 from one game application in just one month. The money is nice – but something much more interesting is happening [...]
read moreThe Gap Get’s Creative Again
The gap’s new campaign is really good. I think it is the first time they’ve been creative this decade – and now just maybe they will start to get their magic back. The 2000’s have been a horrible chapter in the companies history but it appears under their new creative director’s watch not only [...]
read moreShare ideas so you can make them real
Scott Belsky says you should share your ideas liberally and I agree. My best ideas are always int he intersection of conversation. Scott says the benefits from accountability and feedback outweigh the risk that someone steals your idea.
Many productive creative professionals and entrepreneurs claim that they become more committed to their ideas after telling people [...]
5 Steps to Getting Unstuck and Pursuing Your Goals
Mashable is no stranger to the hundreds of Getting Things Done (GTD) services out there, each one more helpful than the next in keeping your to-do lists handy and tidy. But with each new tool, we’re looking for services that will help us get closer to actually achieving our goals rather than just, well, making lists.
Step [...]
Generation Benz
Mercedes is already planning to launch a second online community after the success of its Generation-Y targeted, “Generation Benz.” Consisting of some 800 members who received invitations from Mercedes, the aged 19- to 32-year-old crowd is so responsive to questionnaires, polls and live chats that Steve Cannon, vp of Mercedes’ marketing, speculates the site could [...]
read moreStarbucks
After announcing this past June that it would close 600 stores, Starbucks has turned a 180 since the time, over two years ago, when its expansion scheduled one new store per day. As Robert Pasikoff points out in his Brandweek article on the subject, Starbucks lost out to its competitors when its brand began to [...]
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